Regional Tourism

Tourism is a dynamic driver of inclusive economic development across the Western Balkans. With diverse natural landscapes and rich cultural heritage, the region has significant potential to become a leading
sustainable tourism destination. Yet, systemic barriers—fragmented branding, skills gaps, and limited cross-border collaboration—continue to limit its impact. RECONOMY works to overcome these challenges by fostering regional cooperation, supporting innovative product development, enhancing workforce skills, and amplifying the region’s global visibility.

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Brief - Regional Tourism

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