Transforming Tourism Through Regional Cooperation

How can one cycling route create new opportunities for rural businesses? Our latest case study explores how RECONOMY supported the development of Trans Dinarica into a shared regional tourism offer by Goodplace, connecting the six Western Balkan economies.

By mid-2026, more than 13,500 cyclists had used the route, benefiting over 1,270 tourism businesses and generating more than CHF 4 million in additional business revenue.

Discover how regional cooperation, digital tools and private investment are helping local businesses reach international visitors—and what this experience teaches us about lasting market systems change.

Read the full case study.

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Case Study - Trans Dinarica

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