July 10, 2025
From Eastern Europe to Nordic Markets: A Fashionable Trade Bridge | Inclusive Plug Episode 41
What happens when fashion meets purpose across borders? In this episode of Inclusive Plug powered by RECONOMY, hosts Sabin and Anna from Helvetas explore how textile and fashion enterprises from the Eastern Partnership countries are stepping into the Nordic market — with sustainability, circularity, and style.
Joined by Linda Rydén from the National Board of Trade Sweden and Daria Kharenkova from Ukraine-based TK Style, we uncover:
👗 Why Nordic buyers value transparency and ethics
🌍 How circularity is redefining textile supply chains
🤝 What opportunities exist for Eastern European producers
Tune in to discover how sustainable trade bridges are already reshaping the future of fashion.
Watch the video
Authors
Sabin Selimi
Sabin Selimi works for Helvetas as Knowledge Management, Learning, and Communications Manager at RECONOMY. His previous experience includes working in communication advisory roles for the government and various international development projects, with experience in the Balkans.
Ana Latsabidze
Ana Latsabidze is the Program Officer for Eastern Partnership (EaP) countries at RECONOMY. Her prior experience includes working for international organizations and the private sector, as well as leading large-scale initiatives in cooperation with UNDP, EU, GIZ, USAID, and the Embassy of Netherlands. Ana also has experience working on the creation of innovative strategies and programs that encourage the inclusion of women in the SME sector throughout Georgia.
Comments (0)