March 16, 2026
Circular by Design Officially Launched – New Circular Economy Partnership with IKEA Serbia
On 25 February 2026, in Belgrade, we officially launched Circular by Design — a new circular economy partnership between IKEA Serbia and the RECONOMY program implemented by Helvetas and funded by Sweden.
Hosted at IKEA Serbia, the event marked the start of a project that connects corporate circular sourcing needs with local circular economy enterprises.
What is Circular by Design about? The project will:
🔹 Map IKEA Serbia’s circular economy needs as well as circular logistics and launch an open call for reuse, repair, and waste valorization enterprises;
🔹 Screen and shortlist high-potential circular small and medium enterprises an social entrepreneurs;
🔹 Provide targeted mentorship to develop 4–6 collaboration-ready business models aligned with corporate procurement standards; and
🔹 Facilitate matchmaking and define concrete next steps for collaboration.
By embedding women-, youth-, and disadvantaged-led enterprises into real corporate value chains, the pilot project aims to generate inclusive green income and employment opportunities — while turning waste streams into market opportunities.
But this is only the beginning.
🤝🚀🌱 Through partnerships like this, Helvetas continues to demonstrate how private sector collaboration can drive inclusive, green, and market-based development across the region.
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