Inclusive Plug Episode 10: Why You Need to Become Brand Ambassador for Organization You Work For?
Did you know that most people don’t see NGOs as credible sources of information? Organizations and academic experts, peers like yourself and even regular employees are all more credible than the organization itself. If you wonder where they built this trust, our bet is on social media. Digitalization has led to the decentralization of communications. Access to powerful channels is no longer limited to public relations departments and traditional media.